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The Professional Approach to Electronic Messaging
VERSION: 1.1 (March, 2008)

This one-day workshop gives writers professional tools for electronic messaging. It will help you gain key skills in handling email, text messaging, and instant Messaging or “live chat.” You will learn the Plain Talk approach of electronic messaging to provide the right tone for your customers that saves you from embarrassing, costly, or legal mistakes.

Key Benefits
Write clear, concise, customer-based email from the “To” line to the signature block.
Handle professionally all forms of electronic messaging: Email, TM, IM, Live Chat.
Learn the best ways to manage your email.
Learn how to properly approach international customers.
Understand legal issues involving policy, security and related issues.
Style of Instruction
Onsite: Taught by one of our instructors in a training room, using audio/visual presentations and in-class exercises.
Online: You will download text materials and instructional movies to view. You will view the materials and complete assignments at your own pace, then submit them by direct file transfer (FTP) to your instructor. You may opt to meet your instructor at regular intervals in a live audio/video conference room to discuss your work.
Who Should Take this Course?
All public and private sector employees or anywone who writes email, text messages, or who uses Instant Messaging and “Live Chat” as part of their job.
Objective
You will understand how to communicate electronically using plain talk principles and remain within legal boundaries.
Course Contents
- Starting on the Same Page: Terms, netiquette, why email is hard to write correctly.
- Being Mindful of Your Email’s Anatomy: The “to” line, the “Cc” line, the “Bcc” line, subject, attachments, flags, content, and signature block.
- Writing a Professional Email: Following specific pointers.
- Managing Your Email Boneyard: Goals, long-term strategy, immediate response strategy, management tools to purchase, legal issues.
- Practicing Text Message Etiq8: Use, composition, etiquette, organizational concerns.
- Attacking the IM/"Live Chat" Monster: Popularity, concerns in the office, management strategies, business manners.
- Respecting Your International Customer: Following policy, putting the customer first, Plain Talk.
Text
Participants will receive the Course Book The Professional Approach to Electronic Messaging, written by Dr. Sharon Bridwell and Charlotte Cline, which includes over 60 fill-in-the-blanks, 4 activities and 5 writing exercises.
Prerequisites
To profit from this course you need to:
- Write documents in understandable English.
- Slowly review the material and complete all exercises and assignments without the help of others.
- Navigate a Web site using hypertext links (online course only).
- Send and reply to e-mail messages (online course only).
What we require of you
For the onsite class, you must show up for class on time and remain until it is completed (approximately 7-8 hours each day). You will interact with other learners, complete writing exercises and projects, and ask questions when confused.
For the online class, you will take this course at your own pace. Although we estimate you can complete this course in 18 hours, you have up to ten weeks. If you are new to self-directed learning, you may find this style of learning fresh—and a bit
frightening. You learn by doing. You alone are responsible for your own learning. That means you must have the drive and discipline to see the course through.
Before you start
- Review your own schedule to make sure you have the time to give to this learning process.
- For the onsite class you have no pre-class readings or activities.
- For the online class you need to review this document, the terms and conditions, and technical requirements to make sure that you meet all of them (see links below).
- After reading this entire description, proceed to the Register page when you are ready to sign up.
Instructor
Write Words, American Writing Services provides all instructors. For more information on our instructors, click here.
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